SEO + GEO Optimization for the AI Era

Boost your visibility across search engines, locations, and AI-driven platforms with data-backed strategies that connect your brand with the right audience — wherever they are.

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Visibility Is the New Currency

Today, search happens everywhere — from Google and Gemini to ChatGPT and Perplexity. We help your brand stay visible in this new landscape, combining traditional SEO and  GEO (generative engine optimization) to ensure you’re found by the right people in the right places.

Smart, Human-Led Optimization

We merge human expertise with AI insights to design strategies that go beyond keywords. From technical SEO and content optimization to local targeting and AI-search readiness, our process ensures long-term visibility and measurable growth.

From Search to Conversion

Our goal isn’t just traffic — it’s traction. We help brands translate visibility into qualified leads, stronger positioning, and measurable business growth.

SEO Optimization

Website structure, keyword research, and content performance

Why Choose SEO + GEO with IVCREA

We don’t just optimize for algorithms — we optimize for humans, behavior, and intent. Our integrated approach strengthens your digital footprint across organic, local, and AI-driven ecosystems.

SEO & AI visibility

Boost your presence across search engines and AI platforms with advanced optimization techniques.

GEO (generative engine optimization)

Positioning for ChatGPT, Gemini, and other generative search engines

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Frequently asked questions

What is GEO and why does it matter?

Find answers to common questions about . We’re here to help you make informed decisions.

What is GEO?

GEO focuses on improving visibility in AI-driven platforms like ChatGPT, Perplexity, Claude and Gemini, ensuring your brand appears in generative search responses when a user asks for something related to it.

How does IVCREA approach SEO + GEO?

We take a 360° approach that merges technical SEO, content strategy and distribution, and AI-driven insights to build future-ready visibility. Every piece of content and marketing asset — from storytelling and PR to digital communication — is optimized for AI readability, brand consistency, and search performance across both traditional and generative ecosystems.

How does GEO complement SEO?

Today, when you search on Google, the first thing you often see isn’t a website — it’s a Gemini-generated answer. If your content isn’t optimized for that, you’re missing visibility where users are already finding information. Unlike Google, Gemini doesn’t serve ads — so organic optimization becomes even more valuable.It’s not Google vs. ChatGPT; it’s about building presence across both — traditional search and generative engines — to stay visible, credible, and discoverable everywhere your audience looks.

Why is GEO important right now?

Because AI search is transforming how people discover and buy. Features like ChatGPT’s “Check Out” let users purchase directly inside AI platforms, and web traffic has dropped by over 40% as people turn to Gemini and other generative engines for products and services. For Millennials and Gen Z, these are now the starting points for search — so optimizing for GEO today means staying visible to the audiences that define tomorrow.

Can existing SEO strategies adapt to GEO?

Yes — but they need evolution. Every digital communication asset and web page section must be optimized for AI. GEO is not optimizing for keywords.

How do you measure GEO performance?

We analyze presence in AI-generated results, content discoverability, and engagement metrics — tracking how your brand surfaces in the new AI search landscape.

Ready to Grow Smarter and Be Found Everywhere?

Let’s build an SEO + GEO strategy designed for the future of search.

Get started